Introduction of product traceability technology
Quality, Safety, Authenticity – three elements within a product that are becoming increasingly more important to consumers and the choices they make in determining which products fulfill their needs.
Danone recently introduced new technology that allows consumers to verify the quality and authenticity of its baby formula. With this feature and option, consumers can scan the QR code on the infant formula products to find out information such as the production date, batch number, manufacturer, and product testing results. Shoppers will be able to access the Track & Connect service through their smartphones by scanning two QR codes on infant formula packs, this allows consumers to verify the quality and authenticity of each product.
Through the technology, consumers and retailers will be able to access data-driven after-sales support for Danone’s formula brands like Aptamil, Karicare, Laboratoire Gallia and Nutrilon. Once the service has been rolled out, shoppers will scan a QR code on a baby formula pack to access a brand page containing information such as where and when the formula was manufactured and the product’s journey through the entire supply chain. After purchasing and opening the sealed pack, shoppers will then be able to scan a second, inner QR code – triggering a one-time, initial message, verifying the product is authentic.
The Track & Connect service will also allow Danone and its distributors and retailers to more easily forecast consumer demand and consumer preferences. This new service is powered by blockchain, serialisation and aggregation technology, which offer a safe and secure method of storing data and information on the movement of baby formula products through the supply chain.
Meypack have recently introduced serialisation and aggregation technology to their range of case packing machine systems using camera systems and coding equipment to track and record products identity going into a case formation. This technology has been successfully utilised within the infant nutrition sector, but has much wider implications when applied to traditional packaged food and beverage products. Therefore providing consumers with access to information such as authenticity, production stadards, ingredients, supply chain paths, allergen information and much more.
Description of Serialisation using a helper code with code verification
- No limits for the discharge (length, scale , or other components)
- Helper Code reader can be placed wherever suitable
- No use of software shift register
- Operator intervention is not causing errors or causing a data offset between can codes and case code
- System is self regulating
- DMC –code is the most safe 2D-code commonly used in industry